Pinnacle of
Achievement
In athletics, its the
Gold Medal. In theatre, the Tony. In journalism the Pulitzer Prize.
Every field of endeavor has
its own zenith, a crowing achievement bestowed on a select group
of individuals whose exceptional efforts and superior performance
distinguish them from all other.
For Dealers, this
pinnacle
of honor is the President's Award.
A name that exemplifies achievement, the President's Award is reserved
for an exclusive group of Dealers who set the standards by which
all other must follow; their performance becomes the highest mark
of excellence in the field. Only those with the greatest ability
will achieve this level of performance, and the exclusive honor
to which all others aspire.
Not only numbers, but
great passion and strong desire to be the best.
Excellent customer satisfaction, strong sales a healthy market share,
and high profitability -- while extremely important -- are not the
only requirements to achieve this pinnacle of honor. What truly distinguishes
these award winners is their enduring passion to
succeed. This along separates them from the others. Above all, these
individuals realize how their business and customers are changing
and they're determined to adapt and improve so that they may remain
front runners in the field.
The President's Award... an honor reserved only for Ford Motor Company's best.
  
  
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